As a public relations practitioner, I am constantly bombarded on the effects of the mass media. Not only do the television, radio and newspaper help disseminate information but we are also struck with a traditional and futuristic media: social media. This new form f media includes Facebook, LinkedIn, Twitter, blogging and so much more. There are many ways that a company or cause can increase the scope of their message so the masses can absorb it. They are networking sites to stay connected to friends, business professionals and most importantly information. We are being taught less and less the ways of writing in a newspaper. It is being replaces with how to write for the Internet and how to get the same point across in one screen shot of text opposed to 10 inches of column. As the world progresses so does technology and the way everything is disseminated to the masses
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I am glad that you concentrated on this aspect of mass communication. While it is a positive thing or a negative thing, this is the direction that society is headed in as far as mass media in general is concerned. I for one am not the biggest fan of this particular direction, however I understand that it seems to be inevitable. I was forced by my employer to get a facebook page because it was "necessary" to be connected to other employees, boss's, and to spread the message of the company. That being said, you can imagine these types of "social networking" pages are more professionally driven.
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