Yes I do agree with this statement to an extent. You will not message your resume as a Facebook comment, but you may upload it to your LinkedIn account. The focus of the medium and mode within the medium makes a huge difference. Also, there is a difference between advertisements on the television as opposed to the radio. The television message has to be visual as well as have captivating audio that grasp you attention before the audience can receive the message. On the other hand the radio has to appeal to only one sense, hearing. You have to grab their attention before they tune the dial and switch to another station. The message needs to be quick and to the point. It is a fact that the attention span is less on the radio compared to television.
Tuesday, November 17, 2009
Chapter 11 - Question #2
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Yes, medium changes the entire message. I can't imagine looking up a future employer and just posting my resume as a Facebook comment. I also see the major difference between advertisements on the television as opposed to the radio. On the radio the people talk much faster and usually have voices that are far more animated and enthusiastic as voices on the television commercials. Without a visual, the message needs to be twice as attention-grabbing as a television. One thing they both have in common is that they both are at least a little louder than the program you were watching or the music you were listening to on the radio. I'll have the radio on, and at times just daze off and then when I snap back into it, I notice that my radio seems so much louder than it was before, but its because the commercials were then on. I think this is a marketing tool used to prevent people from tuning out commercials.
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